Shaylor Murray
GROWTH STRATEGIST | CLIENT ACQUISITION SPECIALIST
Executive Experience
CEO
Ability, Inc.
Eugene, Oregon | 2020-2025
Acquired 2025 | Valuation: 3.5M
- Led GTM, brand development, and multi-channel acquisition for digital accessibility SaaS platform.
- Drove user growth and built a marketing engine that generated all inbound leads and revenue.
- Client roster includes Walmart, Bank of America, and State of California.
- Scaled revenue through targeted advertising, sales funnels, and affiliate partnerships.
- Honored as 2024 Tech Company of the Year by Tech Association of Oregon
CEO
American Concealed, Inc.
Eugene, Oregon | 2015-2020
Acquired 2020
- Built the largest handgun safety and concealed carry certification company in the U.S. from zero to $3.8M in annual revenue.
- Designed national digital acquisition funnel with conversion rates exceeding 22% and sub-$20 CPA at peak for primary product.
- Led brand creation, positioning, product development, and content strategy.
- First mover and maintained market dominance until acquired.
Co-founder
Eugene Mindworks, Co.
- Led GTM, brand development, and multi-channel acquisition for digital accessibility SaaS platform.
- Drove user growth and built a marketing engine that generated all inbound leads and revenue.
- Client roster includes Walmart, Bank of America, and State of California.
- Scaled revenue through targeted advertising, sales funnels, and affiliate partnerships.
- Honored as 2024 Tech Company of the Year by Tech Association of Oregon
Managing Director
Limelight Department, Inc.
Eugene, Oregon | 2008-2015
- Led GTM, brand development, and multi-channel acquisition for digital accessibility SaaS platform.
- Drove user growth and built a marketing engine that generated all inbound leads and revenue.
- Client roster includes Walmart, Bank of America, and State of California.
- Scaled revenue through targeted advertising, sales funnels, and affiliate partnerships.
- Honored as 2024 Tech Company of the Year by Tech Association of Oregon
Marketing Director
Village Properties
- Oversaw marketing for 200+ luxury vacation rentals for Central Oregon’s largest vacation rental company (at the time).
- Highest growth period in 20+ year company history.
EARLY CAREER
Military Police Officer
U.S. Army
- Awarded Military Achievement Medal for leadership and performance.
- Provided law enforcement and security for base and field operations.
Education
- PCC / Oregon Institute of Technology | Computer Science
- U.S. Army Law Enforcement School | Distinguished Graduate
- Continuous executive education through founder networks, accelerator programs, and industry certifications.
Proven business operator and founder with 20+ years leading customer acquisition, performance marketing, brand development, and revenue growth across SaaS, e-learning, and digital compliance. Scaled and exited multiple ventures, most recently as CEO of ABILITY, a digital accessibility service provider and SaaS platform acquired in 2025. Expert in building high-velocity funnels, elevating brand authority, and transforming startups into category leaders. Track record of architecting full-stack marketing operations and GTM strategies that drive rapid ARR growth and enterprise value.
CORE COMPETENCIES
Demand Generation
Revenue Operations
Product Marketing
Brand Development
Customer Acquisition
DTC & B2B Marketing
Marketing Automation
SEO/SEM
GTM Strategy
Digital Accessibility
Leadership & Team Building
Strategic Partnerships
Awards
Tech Company of the Year, Technology Association of Oregon (2024)
Army Achievement Medal
Non-Profit & Volunteer Work
CommonGoods Network
Board Member
2011-2023
Safe Families for Children
Volunteer Host Family
2018-2022
Boy Scouts of America
Scoutmaster
2015-2018